RAPAPORT... Zale implemented the NewComLink platform as part of a program to provide alternative financing options to its U.S. customers. Through the NewComLink platform, Zale can connect customers with additional financing options to help complete their jewelry purchases.
''We are continually looking for new ways to build additional long-term loyalty and sales,'' said Ken Brumfield, Zale's vice president of financial products. ''The NewComLink platform allows us to leverage our current systems and processes to expand the financing options we offer our customers. The result is that even more customers can now purchase fine jewelry – easily and affordably.''