Platinum Guild International (PGI-USA) appointed four new staff members: Sandra Berry, the marketing coordinator; Amanda Tropila, the public relations coordinator; Steven M. Prisamt, the financial manager and Jill Moynihan, the marketing administrative assistant. The staffing additions to PGI-USA come in light of a 38 percent increase in platinum consumption across the U.S. in the past three years.
Berry will be spearheading all marketing programs including, advertising and creative development, strategic partnerships, social media and product photography. Previously, she worked in integrated marketing at both ABC and CBS.
Tropila will plan, develop and execute all trade and consumer public relations programs to support PGI’s key objectives and communicate key platinum messaging to consumer and trade press. She has served in the public relations capacity for EMI Music, Susan Blond Inc., and BB King Blues Club.
Prisamt will be responsible for leading both financial and human resource operations and overseeing legal and corporate compliance. Prisamt replaces Roger Quigley, who is retiring after having served as financial manager for the past 12 years.
Moynihan recently graduated from Villanova University with a degree in marketing and will help to coordinate marketing and communications efforts, retail and manufacturer programs, as well as provide general office support.
“We are delighted to welcome these new team members whose expertise in their respective fields will be essential to furthering the growth and development of the platinum business,” said PGI-USA's president, Huw Daniel.