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Mikimoto Taps Unbound Commerce, Mobext for its Mobile Site

Dec 2, 2011 9:58 AM   By Jeff Miller
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RAPAPORT... Mikimoto's new mobile website was redesigned to  drive additional in-store sales, increase its conversion rate online, expand technical features and conveying its timeless brand image in a sophisticated environment.  Mobext led the site design and Unbound Commerce implemented the features while integrating the site with Mikimoto’s e-commerce operations.

The mobile site features a dealer locator that notifies the mobile customer of the nearest 10 authorized dealer locations and social media sharing functionality allows a customer to email, Tweet, or “Like” a product on Facebook. A QR code generator allows Mikimoto to easily link printed materials with mobile commerce pages where transactions can occur.

''Our standard site employs functionality that made for a suboptimal experience for mobile visitors. We wanted to build a new mobile site from the ground up, to harvest new sales and extend the Mikimoto brand into a new realm,'' explained Clara Bodelon of Mikimoto America.

Unbound’s director of business development, Wilson Kerr, said, ''Jewelry is emerging as a very hot category for mobile and for Unbound. We are delighted to have been selected by the best of the best. The demographics of smartphone owners and Mikimoto customer are tightly aligned. It was a pleasure collaborating with a top mobile design agency like Mobext for the design process.''


Tags: commerce, Jeff Miller, mikimoto, mobext, online sales, pearls, unbound
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