News

Advanced Search

Mikimoto Taps Unbound Commerce, Mobext for its Mobile Site

Dec 2, 2011 9:58 AM   By Jeff Miller
Comment Comment Email Email Print Print Facebook Facebook Twitter Twitter Share Share

RAPAPORT... Mikimoto's new mobile website was redesigned to  drive additional in-store sales, increase its conversion rate online, expand technical features and conveying its timeless brand image in a sophisticated environment.  Mobext led the site design and Unbound Commerce implemented the features while integrating the site with Mikimoto’s e-commerce operations.

The mobile site features a dealer locator that notifies the mobile customer of the nearest 10 authorized dealer locations and social media sharing functionality allows a customer to email, Tweet, or “Like” a product on Facebook. A QR code generator allows Mikimoto to easily link printed materials with mobile commerce pages where transactions can occur.

''Our standard site employs functionality that made for a suboptimal experience for mobile visitors. We wanted to build a new mobile site from the ground up, to harvest new sales and extend the Mikimoto brand into a new realm,'' explained Clara Bodelon of Mikimoto America.

Unbound’s director of business development, Wilson Kerr, said, ''Jewelry is emerging as a very hot category for mobile and for Unbound. We are delighted to have been selected by the best of the best. The demographics of smartphone owners and Mikimoto customer are tightly aligned. It was a pleasure collaborating with a top mobile design agency like Mobext for the design process.''

 

Tags: commerce, Jeff Miller, mikimoto, mobext, online sales, pearls, unbound
Similar Articles
Similar Videos
Enterprise Solutions Help Jewelers' CRM, ERP
Jan 16, 2013
The 102nd annual Retail's Big Show, hosted by the National...
diamond viewer Diamond News Broadcast... esdnetwork ESDNetwork Optimizes Jewelry... big show sm Diamond News Broadcast...
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First
© Copyright 1978-2014 by Martin Rapaport. All rights reserved. Index®, RapNet®, Rapaport®, PriceGrid™, Diamonds.Net™, and JNS®; are TradeMarks of Martin Rapaport.
While the information presented is from sources we believe reliable, we do not guarantee the accuracy or validity of any information presented by Rapaport or the views expressed by users of our internet service.