RAPAPORT... Jewelry Television® (JTV) is partnering with GSN Digital, the interactive division of the Game Show Network (GSN), to participate in sponsored game contests and sweepstakes at www.gsn.com. From November 14 through 20, GSN will prominently feature JTV as a sponsor for ''Diamond Week'' in which GSN players can enter daily sweepstakes and auctions and compete in a week-long ''Bejeweled 2'' tournament for a chance to win mystery jewelry prizes from JTV. The jewelry network will also provide product discounts to GSN customers who make purchases on JTV.com. GSN will run another jewelry week featuring JTV prize events in December.
''JTV customers are predominately female and many enjoy playing casual games online. GSN.com’s demographic closely mirrors ours so it is a natural fit,'' said Brian Wilhelm, the director of online marketing at JTV. ''We see our partnership with GSN as an opportunity to engage a larger audience for both of our companies through this joint promotion.''
Christian Meyer, the senior vice president for GSN Digital, added, ''Unlike other casual games sites, GSN keeps its players highly engaged by offering games, sweepstakes and contests that award real prizes. This partnership offers GSN players many ways to win premium prizes from Jewelry Television, and gives JTV access to prospective customers who are actively choosing to interact with their brand.''