Gemological Science International (GSI) launched a new website called The GEM Experience, which provides the trade two value-add tools: 1) the ability to view their final grading report online as soon as it is processed and 2) to track the status of their diamonds from anywhere at anytime.
“Both the online actual report accessibility and the real-time tracking system significantly reduce the communication time between the lab and its clients, which is a benefit for both parties,” said Mark Gershburg CEO of GSI.
The website (www.gemscience.net) requires a unique combination of proprietary registration numbers known only to the lab and the stone’s owner for extra security login.
“The human relationship with gemstones is an important yet often overlooked aspect of what we all do, which is why we named the website ‘The GEM Experience,’” Gershburg said. Users may also “scope” a diamond at 60 power or take a virtual tour of his lab on the website.
A pictorial “Tour Our Lab” section invites web visitors inside the lab to have a better understanding of how a diamond or colored stone is graded.
The virtual tour begins with the security features of take-in, where the diamond is identified for tracking purposes, and then follows the diamond through color and clarity grading, gem identification, and laser inscription, among other services. It concludes with the printing of the report and an interactive explanation of each term.