Jewelry company The Giantto Group of Los Angeles struck a comarketing deal with the "Toni Braxton: Revealed" show, a new Las Vegas venue starring six-time Grammy award-winning artist Toni Braxton at the Las Vegas Flamingo Hotel.
Braxton will use Giantto's one-of-a-kind Million Dollar Microphone, which is made with white gold and covered in 650 carats of diamonds. Braxton will give away a Giantto watch to one audience member during each of her shows.
Giantto's CEO, Antto said, "Our microphone couldn't be in the hands of a more talented artist than Toni Braxton. Her beautiful voice and grace makes our microphone shine brighter than ever before."
Braxton said about the microphone, "Diamonds really are a girl's best friend. It's so extravagant, like taking a bath in Dom Perignon. I love it!"
The Giantto Group recently launched their licensed line of Von Dutch Watches. The line takes a page from the book of original automotive and motorcycle designs from the 1950's era that made Von Dutch a household name in design. The watches feature a hand-painted glass bracelet "Bang" model to an engine-inspired design of the "Kobra."
The Von Dutch Watches Collection will be available in stores worldwide beginning in September 2006.