Second Launch for Consumer Synthetic Diamonds Guide, No Owner Found

The advertisement also appeared on one diamond grading laboratory website. 

When users clicked the link on any one of 93 or so websites carrying this advertisment, they came to a page, which read as  a consumer guide to synthetic diamonds.  (Scroll to the end of this story to see the full page view as it looked September 5, 2006.)

The advertisement began: Beware Of Some Diamond Stimulant Internet Advertising.

After the article text, the page provided links to Diamond Nexus Labs, Gemesis, and Green Karat as the best choices for consumers.

The website content stated: "Fortunately, we were able to locate three companies whose product, quality, and service were excellent." The text proceeds to discuss lab-created diamonds and their value to consumers, taken from Diamond Nexus Labs, Gemesis, and Green Karat marketing material.

Their were no authors listed. There were no other pages (as of press time) on the website. But the writer(s) proceeded  to discuss, on one page,  how s/he made their choices and ratings for the three companies. The article links to  "editor's top choice" for man-made diamonds, which was the Diamond Nexus Labs, and "best for colored diamonds," which was Gemesis,  and "best ethical choice," which was Green Karat.

While the page was set-up to flow across the Internet as a feed link --first on August 29, 2006--  it was re-launched September 5, 2006, at which time it re-emerged as a new link across the websites that use  automated keywords to feature stories to their audience.

Internet registration listed Lindsey Lamb is the owner/contact for consumerguidesweb.com and that Robert Joseph is owner/contact for diamondnexuslabs.com, but the physical address for both owners was the same in Geneva, Illinois.

While Joseph wouldn't confirm the address outright, as either a business building or residence, the physical address had been listed for sale as a single family home on an unrelated real estate website. 

"I do not own that domain," Joseph told Rapaport News about the ownership of Consumer Guide to Synthetic Diamonds. He said our call prompted him to review the website for the first time. He owned diamondnexuslabs.com at one time, but said he no longer was the domain's owner, nor did he own the company. Lamb's name was not familiar to  Joseph, he said.

The phone number for Lamb rang, but eventually it dropped to a busy signal. 

A spokesperson for Diamond Nexus Labs, a company based in Wisconsin,  was not aware of who owned either of the  domains and said there were no senior level officials present to comment at press time. The spokesperson was not aware of Joseph's role in the domain ownership either.

Consumerguidesweb.com's record was created on August 24, 2006, and updated August 31. Diamondnexuslabs.com was created January 7, 2005, and updated August 24, 2006.