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RAPAPORT... Dubai-based Dhamani Jewels DMCC, the sole distributor of the 99-faceted Dubai Cut diamond, has launched a line of jewelry inspired by the shape of the letter “D” and incorporating the unique Dubai Cut.
This is the first time a distinguishing shape has been used to differentiate an entire line of jewelry, according to Dhamani Jewels managing director, Amit Dhamani. “What this means is that even from afar, people will know that this jewelry includes the unique Dubai Cut diamond," said Dhamani. "Normally when a woman wears jewelry, she has to say what brand it is. Our innovation to incorporate the shape of the letter “D” for Dubai into the design of this jewelry means this is no longer necessary.”
The range includes lines for men and women with rings, earrings, bracelets and necklaces for women and cufflinks and rings for men. New collections will be presented twice a year. Dhamani also has developed a classically shaped line of jewelry that uses the Dubai Cut diamond. Custom made pieces using the Dubai Cut diamond and the loose diamonds themselves also are available.
“The 99-faceted Dubai Cut is an exciting addition to the diamond world and represents the openness of Dubai in its clarity and reflective qualities," said DMCC COO Ahmed bin Sulayem. "With this inspired design, Dhamani has provided the ideal setting for this unique cut, thereby ensuring that the highest standards of excellence will be maintained during the production of the new line of jewelry.”
The diamonds come in a variety of carat sizes, beginning with half a carat.
Initially, the Dubai Cut diamond jewelry will only be for sale in Dubai. “We want to make sure that – like a visit to Burj Al Arab or the Creek – tourists and business travelers will come to the outlet to view and purchase a Dubai Cut diamond,” Dhamani added. The first collection of Dubai Cut diamond will be available at Dhamani boutique in Mall of the Emirates, with future showcasing in Maktoum Street, the Gold Souk, the Gold & Diamond Park, Dubai Festival City and Dubai Mall.
DMCC unveiled the 99-faceted Dubai Cut in late 2005, as the world’s first diamond cut inspired and named after a city. The new cut of diamond is inspired by the 99 holy names of Allah. The unique cut is produced solely by Kristall Corporation, a leading polished diamond manufacturer in Russia, exclusively for DMCC under a legal patent.
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