RAPAPORT... The Diamond Trading Company (DTC) launched its new bridal campaign for the Gulf region attracting the who's who in the region's jewelry industry to the event.
The Kingdom of Saudi Arabia’s most prominent jewelers filled the Leylaty Hall in Jeddah, and the Sheraton Hotel in Riyadh to learn about the new program from senior DTC representatives.
The campaign centers around the proposal theme when a man recognizes the woman in his life is indeed for life, claiming that each diamond set in the DTC line is as unique as the bride herself. Under the slogan "You’re the one for life," the campaign appeals to men to let the diamonds do the talking.
DTC has invested $2.5 million in the bridal program to gain full media coverage including television commercial and print advertising.
The diamond jewelry set market in the Gulf region is the largest in the world, with annual sales of around $197 million.