RAPAPORT... EGL USA will make its 360º Diamond Report service available in July 2007.  The report features light performance as a new measure for overall diamond quality.

Light performance is the combination of brilliance, contrast, and radiance that distinguishes individual diamonds. The 360º Diamond Report measures and details direct measurement of light performance, as well as traditional industry benchmarks, to provide a complete overview of a stone's quality and visual appeal, the company stated.

“Today’s retailers and consumers are increasingly savvy," said Mitch Jakubovic, director of EGL USA. "This new report goes beyond any evaluation available before. It accounts for the fire and magic of each stone, enabling retailers and consumers, whether shopping in a store or online, to have complete confidence in their purchases."

As part of the 360º Diamond Report, EGL USA assigns a new overall grade for each diamond known as a Diamond’s Natural Attraction or DNA.  It is comprised of twelve distinct elements. Seven of these relate to cut and proportion, three to light performance, and two to the diamond’s polish and symmetry.

“EGL USA first released the report with a deluxe casing designed exclusively for House of Taylor," said Rachel Halpert of EGL USA. "It enables one to completely engage consumers from interest to education to purchase.”

The 360º Diamond Report service was developed utilizing ImaGem’s unique triple-patented direct light performance technology, which has been adapted by ImaGem specifically for EGL USA.