RAPAPORT... Online diamond retailer JamesAllen.com reached a new milestone with the sale of a $412,000 diamond ring, the highest ticket price for a single item on the website to date.

"This is a very significant sale as it represents one of the most expensive diamond rings ever to be sold via the Internet," the company stated. The platinum set ring included a 10.50 carat square emerald cut, which was flanked on both sides with a single emerald cut. 

"The client made the purchase after liaising numerous times with JamesAllen.com sales manager, Josh Cales. It was a rare diamond exquisitely cut," the company stated.

Year to date, JamesAllen.com reported its sales growth has already topped 55 percent.