RAPAPORT...  De Beers opened in San Francisco at 185 Post Street in Union Square today. The 2,659 sq ft., store is the seventh De Beers location in North America, following New York City, Beverly Hills, Las Vegas, Houston, Washington DC, and Dallas.

The De Beers store will feature new collections designed by De Beers creative director Raphaele Canot including Talisman, Ice on Fire, and Radiance.  In addition, bridal, one-of-a-kind high-end jewelry, and signature collections, such as Wildflowers will be featured.
 
Customers will find that the De Beers store decor features transparence and sophistication that present an uncluttered context for the jewelry in an impressive environment. The design of each De Beers store is at the service of the unique and beautiful De Beers diamonds.  The store features open spaces, ebony walls, etched glass paneling, and a VIP room for private presentations. The high display counters can be approached from all sides bringing the  De Beers client a unique ‘side-by-side’ experience when selecting diamond jewelry. In addition to browsing without intimidating barriers, the De Beers client may view price points for the diamond jewelry in the display cases.

De Beers Diamond Jewellers was established in 2001 as an independently managed and operated company by De Beers SA,  and LVMH Moët Hennessy Louis Vuitton.