RAPAPORT... Collectors Universe, Inc. launched a program through its subsidiary, the Gem Certification and Assurance Lab (GCAL), in conjunction with Ideal Diamond Solutions (IDS), to provide a customizable website module that jewelry retailers can use to market and sell GCAL-certified diamonds and jewelry.

The website module was designed and implemented by IDS to help the approximately 2,400 retailers on GCAL's Certified Diamond Exchange to use the Internet as a selling tool.  Larry Chasin, president of IDS, said, "This new development in online retailing links to the jewelry retailer's existing website or can be introduced as a new website if the retailer has no Internet presence."

The customizable website acts as a business-to-consumer portal bearing the individual retailer's name and brand identity. It offers GCAL-certified diamonds and jewelry, priced with a retail margin. The solution is commission-based and handles fulfillment, credit card processing, online marketing and customer service, which is provided by Ideal Diamond Solutions.

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