RAPAPORT... Idalia.com launched this month, in time for Christmas season. Pinny Kaufman, the company's founder, created the website as a way to extend high-value signature jewelry pieces to a wider audience online. "In addition to Idalia's convenience and quality craftsmanship, our clients appreciate the value we share by forgoing a store location," Kaufman said.

Each piece is hand-selected for the website. Idalia's inaugural collections, Indulge, Inspire and Classics, are designed to reflect life's memorable moments, the company stated in a press release.

Idalia describes itself as a new venture that represents three generations of jewelry experts and merchants in New York. "Our mission," the company said, "is to provide a convenient and memorable shopping experience, to offer superb quality and value and to provide the information customers need to buy with confidence." 



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