RAPAPORT... Sears, which has been very actively advancing its Christmas-season promotions this year, just announced "last minute" doorbuster sales on jewelry and other items this coming weekend. On December 20, Sears plans to offer 50 to 70 percent off on fine jewelry and 60 percent off on women's outerwear. Other discounted items offered by the retailer include jewelry armoires at 35 percent off.

The sales are part of Sears' effort to be customers' "one-stop shopping solution" for everyone on their gift lists, said Don Hamblen, company chief marketing officer (CMO). In addition to sales on  fine jewelry and apparel, the retailer will offer 50 percent discounts on selected Craftsman tools. Sears will also have extended store hours for the weekend, from 7 a.m. to 11 p.m. The weekend is only the first part of this push; Sears will launch a special four-day sale on December 21 with "more last minute holiday shopping prices."





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