RAPAPORT...  Everything was coming up platinum in Manhattan for this broadcast, as it was spring preview day at Platinum Guild International. Our new video broadcast dives into the latest trends in the world of platinum and diamonds, brought to you courtesy of jewelry style guru Michael O'Connor. He describes some of the newest and most important pieces that will have their debuts at the JCK Vegas Show. The categories include men's pieces, women's fashion and jewelry for everyday. Several designers have targeted price points under the $5,000 mark, but the collection also has its share of platnium and diamond jewelry with price tags above the $900,000 mark.

Platinum Guild International is a driving force for the growth of platinum jewelry and is dedicated to creating, expanding and strengthening consumer and trade markets for platinum jewelry. The group nurtures and promotes the desire for platinum jewelry and provides information, practical help and expertise to assist in turning that desire into a sale. Founded in 1975, Platinum Guild International has been providing information, sales support and training to all levels of the jewelry trade for almost 30 years. In addition to its headquarters in London, Platinum Guild International has offices in each of the world's major jewelry markets — China, Germany, India, Italy, Japan and the U.S.