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Zbird, HRD Antwerp Form Important Alliance

May 15, 2009 5:27 AM   By Press Release
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RAPAPORT...  Press Release, ANTWERP:, one of China's most important online retailers of diamond jewelry, has formed a partnership with HRD Antwerp. This agreement has been reached thanks to the efforts of the HRD Antwerp representative office that opened in 2008 in the Diamond Exchange of Shanghai. will promote and sell diamond jewelry with grading reports supplied by the Antwerp diamond lab. Zbird will also promote the HRD Antwerp certificate on its website and through its shops in prominent Chinese cities.

“This strategic cooperation between HRD Antwerp and Zbird will provide Zbird’s customers with diamond-set jewelry that [has] been certified by one of the world’s most-respected grading labs. The certificates will display the brand logos of both HRD Antwerp and Zbird,” explained Georges Brys, general manager of HRD Antwerp.

The agreement between Zbird and HRD Antwerp was inaugurated at a celebration held at the Belgian Consulate in Shanghai, in the presence of Marc Pecsteen, the consul-general of Belgium. HRD Antwerp is the first international diamond grading lab that provides Chinese customers with a website in Chinese (

HRD Antwerp NV is the subsidiary of the Antwerp World Diamond Centre (AWDC), the private foundation formerly known as the Hoge Raad voor Diamant (HRD).  HRD Antwerp operates six services : Diamond Lab, the first ISO-certified diamond lab, which issues one of the world’s most  respected diamond certificates; Precious Stones Lab; Education; Graduates Club; Equipment and Research. HRD Antwerp - Diamond Lab is NBN EN ISO/IEC 17025- certified.

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Tags: Antwerp World Diamond Centre (AWDC), AWDC, Belgium, China, HRD, HRD Antwerp, Jewelry, Labs
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