RAPAPORT...  Press Release: Variety Gem Co., best known for its distinctive bridal and fashion jewelry collections, proudly introduces the Breast Cancer Awareness Ribbon Key Pendants, the latest addition to its extensive key pendant line.

The inspiration behind these key pieces arose when company partners Effie, Moshe and Yehuda Bezalel spent years coping with emotional heartache after members of their family became diagnosed with breast cancer. Miraculously, all of them survived. Fueled with newfound meaning and appreciation for life, the brothers felt compelled to help raise awareness in the hopes that others could be just as fortunate.
    
The ribbon adorning the bow of the key comes in solid pink enamel or one can go all out and have the whole ribbon embellished with diamonds. This pendant is available in gold and diamond, silver and diamond or silver and cubic zirconia (CZ). This unique pendant design is made exclusively by Variety Gem Co. It serves as a memento for loved ones or an insignia for those who survived breast cancer and relays the message to help raise breast cancer awareness.
    
A portion of the proceeds from this product will go to breast cancer research and organizations. All of Variety Gem Co.'s products are proudly made in the U.S.
    
For more information, please go to www.VarietyGem.com or contact the company directly at 1.800.735.4367.

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