RAPAPORT... One expert New York jeweler and goldsmith is on a mission to change the way consumers buy jewelry through her new awareness campaign, which is designed to expand Fair Trade initiatives. Jeweler Donna Distefano ensures that her "opulent jewelry is free from associations with environmental destruction or human rights violations." Her mission is now catching on with the celebrity circuit, ahead of the Oscar awards.

"Do you know the true cost of jewelry? Do you know that there is an alternative that can leave the world a better place?" her announcement to consumers read today. "Isn't it time you made the commitment to wear something beautiful while doing something good?"

"Law & Order"'s Stephanie March said, "How many things in the world are as good for people as they are beautiful? Donna Distefano creates beauty, glamour,and safety in each precious piece."

Actress Paula Garces of "Harold and Kumar" fame said, "I only feel comfortable wearing Donna Distefano jewelry because no jewel, however beautiful, is worth even one second of human suffering."

Milena Govich of "Rescue Me" said, "Many people do not even consider where or how their jewelry is made. I do. And that is why I only wear Donna Distefano on the red carpet."

Distefano's original jewelry designs are handwrought in New York City. She combines recycled Harmony® metals with Fair Trade gems and conflict-free diamonds.