RAPAPORT... Online fine jewelry rental firm Adorn, adorn.com, launched a special gift card promotion, which allows the recipient to choose from a wide variety of fine diamond jewelry to rent in the U.S. The promotion was launched for Valentine's Day. Adorn rents fine jewelry for five-day periods.

"Valentine's Day can be such a stressful time for gift-givers -- particularly for men looking to impress a special woman in their life," said Laura Carrington, cofounder and chief stylist of Adorn. "There's so much pressure to find the perfect gift and the reality is: Most men don't like to shop. With our service, finding the right gift is man-friendly experience. You can go online and in a matter of seconds have a truly unique gift that is sure to make her the center of attention. Plus, she can pick out what she wants so there's no risk of buying the wrong thing."