Press Release, ANTWERP: Antwerp World Diamond Centre (AWDC) is happy to announce that the Sino-Belgian diamond trade will be bolstered by the signing of a letter of intent that sets the basis for a cooperative effort in promoting the Antwerp diamond business in China.
In close cooperation with Kingsphere, AWDC will set out a number of projects, such as a joint public relations platform at a fixed location, to exhibit and sell diamonds. Kingsphere is a consulting organization located in Beijing and from the Zhejiang Province (southeast China) that is committed to business, trade, investment and services between China and Europe and is authorized by the Belgian Flanders Investment & Trade Board.
In order to meet the rising diamond market in China, AWDC and Kingsphere will study the possibility of cooperating on a diamond club in China, under the name "Kingsphere Antwerp Diamond Club", that would provide facilities for the promotion of diamond products.
As the official representative of the Belgian diamond sector, charged with managing the relationship between the diamond sector and government and promoting the interests of the Belgian diamond industry worldwide, AWDC recognizes the importance of the Chinese market.
“China is the most dynamic in the world and it is vital that Belgian companies create business links there," said AWDC's chief executive officer (CEO), Freddy J. Hanard. "That is the reason that the AWDC is investing great efforts in establishing and reinforcing links to Chinese buyers. Recent research has shown that the Chinese jewelry market is already the third-largest world market,” Hanard added.
The Antwerp World Diamond Centre (AWDC) is the official representative of the Belgian diamond sector, charged with managing the relationship between the diamond sector and government and promoting the interests of the Belgian diamond industry worldwide. The Antwerp diamond sector generates 34,000 jobs in direct and indirect employment. Total diamond imports and exports represented $45 billion in 2008. Eighty percent of the rough diamonds and 50 percent of the polished diamonds worldwide pass through Antwerp.
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