RAPAPORT... Eternity Rings Forever announced the opening of an online jewelry store and pledges to contribute 10 percent of profits from the sale of pink sapphire rings to the National Breast Cancer Foundation. Eternity Rings Forever supports the mission of the National Breast Cancer Foundation  through early detection. Each year it is estimated that nearly 200,000 women and 1,700 men will be diagnosed with breast cancer.

Pink ribbons and jewelry have become a symbol of breast cancer awareness, and Eternity Rings Forever is sponsoring its own drive with a pink sapphire Eternity Ring. "We want to align our company with a worthy cause," said David Bertrand, Eternity Rings Forever founder. "During our grand opening, we have significantly reduced the price on all of our rings, in addition to donating 10 percent of our profit from the sale of all pink sapphire and pink sapphire with diamond eternity rings."