RAPAPORT... Zoara improved its website, www.zoara.com, by adding new diamond jewelry products, news and information. Shoppers at the site can now also view diamonds in high resolution, 3D and video.

In announcing the update, the company noted that for consumers, "Often times, purchasing diamond jewelry and precious metals, such as platinum, can be complex, with many details to consider.

"To help alleviate the stress and uncertainty of purchasing and caring for diamonds and jewelry," the announcement continued, "Zoara offers a full learning center that includes articles, up-to-date news and information that focuses on educating consumers about the intricacies of diamonds."

LH