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New Jewelry Channel Launches as Posh TV

Nov 30, 2010 2:19 PM   By Jeff Miller
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RAPAPORT... PoshTV launched recently on DirectTV channel 314 and viewers can also watch live online at poshtv.com. This new 24-hour shopping network showcases designer jewelry, gemstones, accessories, handbags and shoes.

"PoshTV will offer a wide range of luxury merchandise at deeply discounted prices," said Steven Zale, marketing director of the privately-owned Luxury Ventures company that launched PoshTV just before Thanksgiving.

PoshTV is headquartered in Reno, Nevada, at the former  GemsTV studios, which ceased operations in April.

"Many former GemsTV hosts and behind-the-scenes personnel remained committed to bringing the best in gemstones and jewelry to their loyal customers, and are now part of PoshTV," said Zale. "Viewers can expect to see many of their favorites including Karen Connelly, Jerry, Lyndsey, Marva Nation and Emily Skyle."

Karen Connelly, former GemsTV presenter and host of the new PoshTV, said, "I'm excited to be a part of PoshTV. They share my commitment to building relationships with our viewers and giving them what they want - premium quality jewelry and accessories, and affordable pricing."

Zale indicated that in addition to having access to some exceptional values not readily found anywhere else, viewers also will learn about the stories behind their favorite products, learn how products are developed and be entertained by some of the most engaging designers known for defining trends, not following them.

PoshTV plans to expand distribution  via satellite, over air, cable and fiber distribution channels to extend its viewing audience.

 

Tags: Jeff Miller
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