Press Release: Moving from bar napkin to barcode, Gen Y can now share details electronically. Remember the little bar napkins on which singles used to write down and share their phone numbers? They’re history.
Now, if a woman wants to share a Facebook address — today’s most ubiquitous way to connect with new friends — she can purchase a pendant that’s laser inscribed with a unique barcode. All that’s required for a friend to access her information is to scan the pendant with a smart phone camera. In an instant, the friend is at her Facebook page. Now, whether she decides to accept that friend request is another matter!
The hip, stainless steel pendants, which were created to help jewelers attract the Gen Y customer, are the brainchild of PhotoScribe, headquartered in New York City, with offices in Minneapolis, Minnesota. PhotoScribe is the world leader in diamond and gemstone laser marking systems and a leader in direct part micro-marking technology. If you’ve seen a laser inscription on a diamond, or sold PhotoScribe’s popular pendants inscribed with the image of a loved one, then you’re familiar with the company’s equipment, systems and services.
For a demonstration of this new product, please visit PhotoScribe Technologies booth at the JCK Show in Las Vegas booth, S12271 – on the Shoreline level behind the Plumb Club.
FAQ: PhotoScribe Technologies’ Social Media Jewelry and Barcodes
Q. How exactly does this new product work? Each pendant is pre-inscribed with a unique barcode. When the customer purchases the pendant, she’s given a pass code to a website where her barcode resides. At the website, she enters her personal URL and her barcode will then forward to that address. Now, any friend with a smart phone can scan her code and be instantly taken to her URL. Or the new friend can choose to email or text that information for later use.
Q. What kinds of URLs can a customer enter? Any URL will work, including social networking pages, personalized YouTube video channels, blogs or websites.
Q. What if the customer wants to change her URL? Any time she wants to change the URL address to which her pendant barcode forwards, she can log in and do so. If the pendant is lost or stolen, she can also go there and remove the forwarding address.
Q. Why would an individual want to have a personal barcode? With growing usage of smart phones, such as the iPhone, Android and BlackBerry, technology has put a potential barcode reader in the hands of every consumer. That means consumers no longer need to share cards or physically enter information about new friends or contacts into their phones. Instead, they can quickly read that person’s personal barcode and obtain the information instantly. Consumers can not only place a personal barcode on a pendant such as PhotoScribe’s, they can also put codes on the back of a business card, or any place else where they want to make it easy for others to obtain their details electronically. New acquaintances can scan barcodes with their smart phones and capture information instantly, to embed it into address books or emails for further use.
Q. How do people obtain a barcode reader for their smart phones? Barcode scanning capability is incorporated into many phones, or you can download simple apps (most free).
Q. How can marketers such as jewelers make use of barcodes? Jewelers can add barcodes to a product label, a sign, a poster, a print ad or any other advertisement in the physical world and prospective customers can instantly be taken to a website to learn more. For example, a barcode on the tag accompanying a piece of jewelry, could go to a URL that displays the gemstone’s origin, size, laboratory report, price or other key information — such as how to purchase it. A barcode on a photo of exquisite jewelry in a store window at night could allow a smart phone user to learn all about that jewel and even purchase it online — before the store owner opens his doors the next day.
Q. Why are barcodes growing in popularity in the U.S.? It’s due to the growth in consumers’ use of smart phones, which have cameras, barcode reader capability and access to the Internet. In countries in the Far East, obtaining information via barcodes is widely established due to those countries’ early adoption of Smartphones. The U.S. is catching up.
ABOUT PHOTOSCRIBE TECHNOLOGIES
PhotoScribe Technologies was established in 1998. In addition to manufacturing diamond and jewelry laser branding equipment, PhotoScribe provides laser engraving services. The company is also involved in the research and development of technologies relating to the photonics industry such as machine vision applications and equipment, 3D micro tomography, automated microscopy, diamond light performance system, laser micro fabrication and secure, unique ID code marking. PhotoScribe’s equipment and development is utilized in the medical, pharmaceutical, security, optical, aerospace, biotech and electronics industries.
For information about PhotoScribe Technologies, contact 212.819.1177 or visit www.photoscribetech.com.
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