News

Advanced Search

Diamond News Broadcast

PhotoScribe Demonstrates Diamond Girdle Viewer, Social Media Jewelry

Jun 29, 2011 7:30 PM   By Rapaport News
Comment Comment Email Email Print Print Facebook Facebook Twitter Twitter Share Share

RAPAPORT... 











Download audio MP3.
Christie's will host   public exhibitions and special events leading up to the sale of the collection of the late Elizabeth Taylor. Highlights from Elizabeth Taylor's expansive jewelry collection will be shown  in September 2011 and includes stops in Moscow, London, Los Angeles, Dubai, Geneva, Paris, and Hong Kong.  The tour will culminate in New York in early December with a special  exhibition of Elizabeth Taylor's jewelry, fashion, accessories, decorative arts and memorabilia, followed by an auction. Christie's New York will devote its entire Rockefeller Center gallery space to the public exhibition and sales.

PhotoScribe Technologies developed a new tool to help consumers view a diamond’s data at the retail counter. This new viewer, the Girdle Inscription Viewer,   includes an LCD  screen that eliminates the need for shoppers to struggle with an eyepiece. The viewer, which can operate plugged in—or via a battery alone—will be an increasingly important addition to jewelers’ countertop tools. The Girdle Inscription Viewer sells for $930. 

Secondly,  PhotoScribe has produced what it calls social media jewelry that incorporates a barcode on the pieces which then can allow the purchaser to share details electronically.  The jewelry barcode is scanned with a smartphone camera and instantly, they are directed to Facebook or YouTube, or any other URL and the information can be changed to suit any need. These stainless steel pieces were created to help jewelers attract the Gen Y customer with something new and hip, in effort to build a longterm client relationship. 

Tags: diamond, jewelers, Jewelry, media, PhotoScribe, Rapaport News, retailers, social, viewer
Similar Articles
Galaxy 2000 SarineSarine Warns Polished Oversupply to Hit Sales
Oct 17, 2017
Sarine Technologies’ revenue dropped significantly in the third quarter as an oversupply of polished diamonds resulted in manufacturers limiting...
Pink GIA diamond CVD H4 defectGIA Finds Baffling Flaw in CVD Diamond
Jul 02, 2017
The Gemological Institute of America (GIA) doesn’t usually declare itself stumped, but a recent discovery of a flaw...
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First
© Copyright 1978-2017 by Martin Rapaport. All rights reserved. Index®, RapNet®, Rapaport®, PriceGrid™, Diamonds.Net™, and JNS®; are TradeMarks of Martin Rapaport.
While the information presented is from sources we believe reliable, we do not guarantee the accuracy or validity of any information presented by Rapaport or the views expressed by users of our internet service.