RAPAPORT... Royal Asscher opened a flagship store in Japan on July 15, 2011, in cooperation with its retail partner Nagahori Corporation. The store is located on Ginza Street in the center of Tokyo and represents the company’s first store in Asia. Situated in a prime location, in the heart of the famed luxury shopping area, the opening of Royal Asscher's Ginza store is a remarkable achievement not only for the diamond brand but also because it is the first Dutch store on Ginza.
Edward Asscher, president of Royal Asscher, said, ''The Asscher family is proud to open its first flagship store in Tokyo. It shows our total commitment to Japan in these difficult times. We have great respect for the solidarity and vigor the Japanese people have shown to rebuild and overcome their predicament. We are thrilled to continue building our relationship and being part of the most memorable moments of people lives.''
The interior of the store is decorated in white, contrasting with Royal Asscher’s signature blue, and showcases a wide variety of Royal Asscher diamond engagement rings and jewelry. In commemoration of the opening of the store, a Royal Asscher diamond tiara has been created containing a total of 10 carats of diamonds set in platinum and worth $385,000. The tiara will be loaned as a special treat to brides who purchase a Royal Asscher engagement ring in the Ginza store, thus giving them the opportunity to enjoy the true brilliance of a Royal Asscher diamond on their head as well as on their finger.