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Webinar: How to Build a New Luxury Brand

Put the Luxe in Your Brand

Nov 8, 2011 9:30 AM   By Unity Marketing
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Press Release:  Join Pam Danziger, the president of Unity Marketing, on Thursday November 10 at 12 p.m. EST to learn the 10 essential values every luxury brand has to deliver and how to these values work for your brand.  Branding is a long-term proposition.  It is an investment in the future of your business.  To build a luxury brand, it takes time to repeatedly convey a consistent value message that resonates with your target customer.  There is no such thing as a "pop up" luxury brand.
 
With the national economy still in a precarious position, luxury brands must emphasize the "luxe" to draw the attention of the affluent consumer, the nation's heavy lifter segment that accounts for 20 percent of households but over 40 percent of spending.  To be successful, you need proven strategies tailored to your marketing needs.
 
How Do You Position Your Brand to Attract These Affluent Consumers? 
Unity Marketing Has the Answers.
 
In this 60-minute webinar, you will learn:
•How to satisfy the youth passion for luxury indulgence through brand positioning
•How to think beyond features and benefits to "buzz"
•What ten brand attributes that every brand has to have to attain 'luxury' status in the consumers' eye
•The five 'hot button' words that translate into quality for luxury goods
•How to think beyond product to deliver branding experiences for your customers

Danziger, the author of ''Putting the Luxe Back in Luxury'', will host this exclusive webinar, which will include actionable strategies drawn from case studies of successful luxury brands, plus plenty of time for Q&A.
 
The webinar will inspire you with innovative new ideas and concepts that are grounded in luxury consumer research 
 
This webinar is appropriate for wide range of professionals in the luxury market.  Specifically:

•Brand managers who are responsible for well established heritage brands, as well as marketers interested in learning how to give luxury status to their fledgling brand.
•Advertising professionals will find this webinar useful to help ground their work with new research insights into the mindset of the luxury customers. 
•Retailers will appreciate this session both to help them position their store as a destination for luxury consumers, but also to learn to sell their luxury goods and services more effectively.

The webinar will last approximately 60 minutes.  Subcription fee is $249, and covers an unlimited number of attendees at your site.  Subscribers will also receive a copy of the detail slides used in the presentation.  The recorded webinar will also be stored for an additional 30 days if you want to listen again or can't make the live broadcast.  Finally, your subscription fee can be applied as credit toward the purchase of any Unity Marketing report.
 
  
About Pam Danziger and Unity Marketing
 
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer.  She is president of Unity Marketing, a marketing consulting firm she founded in 1992. Pam received the Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum in 2007 by Harper's Bazaar.
 
Pam gives luxury marketers "All Access" to the mind of the luxury consumer. She uses qualitative and quantitative market research to learn about their brand preferences, shopping habits, and attitudes about their luxury lifestyles, then turns these insights into actionable strategies for marketers to use to reach these high spending consumers. Unity Marketing is the voice of the luxury consumer for such clients as PPR, Diageo, Tempur-Pedic, Google, Swarovski, Constellation Wines, Luxottica, Orient-Express Hotels, Italian Trade Commission, Marie Claire magazine, The World Gold Council, and The Conference Board.
 
Follow Pam on Twitter @ www.twitter.com/PamDanziger
 
Pam's latest book is Putting the Luxe Back in Luxury:  How new consumer values are redefining the way we market luxury (Paramount Market Publishing, 2011).  Her other books include Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, published by Kaplan Publishing in October 2006;  Let Them Eat Cake: Marketing Luxury to the Masses-as well as the Classes, (Dearborn Trade Publishing, $27, hardcover) and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior (Chicago: Dearborn Trade Publishing, 2004).
 


Rapaport News is not responsible for, and does not endorse, the content of any press release. Press releases are not written by us and are provided only as additional information for our clients.

 

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Tags: branding, luxury, Unity Marketing, webinar
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