Shane Co., in partnership with mywedding.com, launched the Shane Co. Wedding Club, a co-branded online resource that was built to connect bridal couples to exclusive services, tools, and discounts. The Colorado-based jewelry retailer developed the partnership as a way to provide additional value to its local bridal customers.
Couples who purchase an engagement ring or wedding set at Shane Co. automatically become members of the retailer's Wedding Club. Customer benefits include savings from local and national wedding professionals and suppliers, access to special events and bridal shows, an online wedding advisor who can advise on wedding-related dilemmas, and the ability to set up a free, personalized wedding website that the bridal couple can tailor to match their lifestyle and personal brand.
"There are so many benefits to the club," said Tom Shane, the founder of Shane Co., "not least of which is the fact that [couples] could save thousands of dollars on their big day."
Mywedding.com powers The Shane Co. Wedding Club, handles special promotions and offers comprehensive platform support. ''As an online leader in wedding-related information, joining forces with the leading retailer of fine jewelry further reinforces both of our positions in our respective spaces, and provides a unique and invaluable service to our bridal couples," said Woody Pastorius, the chief executive of mywedding.com.
The Shane Co. Wedding Club also allows small wedding-oriented businesses to align themselves with members, gaining exposure to a targeted, locally-relevant bridal pool.