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PGI-USA, Rachel Zoe Form Platinum Promo Partnership

May 1, 2012 2:09 PM   By Jeff Miller
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RAPAPORT... Platinum Guild International USA (PGI-USA) and designer Rachel Zoe formed a new partnership to promote platinum jewelry. As part of the campaign, Zoe curated a gallery of her favorite platinum bridal designs in a variety of price points and stamped them with "Rachel Zoe Platinum Jewelry Must-Haves" approvalrachel zoe.

The gallery of platinum diamond jewelry is posted on TheKnot.com and PGI-USA's  Facebook page. Zoe will discuss the gallery on various television shows, in magazines and on her Facebook and Twitter pages.

"As a platinum aficionado, overall jewelry connoisseur, and style icon it was a natural fit for us to work with Rachel on this program," said PGI-USA's president, Huw Daniel. "She understands the significance of wearing platinum, and will show brides and grooms that stylish platinum rings are available within their budget."

Zoe added, "Finding your dream engagement ring and wedding bands can be a daunting process. I'm thrilled to share some of my favorite platinum rings in a variety of prices, mixed in with a few gorgeous fashion items that reflect my timeless and classic aesthetic. After all, when you make this exciting purchase you want to invest in platinum because it will last a lifetime and beyond."

Tags: Bridal, engagement, Jeff Miller, Jewelry, platinum, rachel zoe, rings
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