Beny Sofer Inc. formed a partnership with renowned Italian designer Roberto Demeglio to become his exclusive distributor for North America as well as the Caribbean. Beny Sofer has been expanding into the finished jewelry market this past decade and created its own line of Sofer jewelry, most notable the Diamond Infinity Collection.
Amit Sofer, a partner in Beny Sofer, said, “This is an unprecedented opportunity to grow a very powerful Italian brand in the U.S. This jewelry is unlike anything available in the market, we believe it will have immediate appeal to those who can appreciate fine craftsmanship and creativity.”
The Roberto Demeglio Collection is crafted using patented technology that allow pieces to spin, bend, and twist. His jewelry is often described as whimsical, inventive in style and technique, while integrating different materials such as gold, ceramic and diamonds. The result is often a masterful work of art covered in diamonds.
The Roberto Demeglio brand has family roots as far back as 1922 when Roberto’s grandfather opened a jewelry store and workshop in Turin, Italy. The family business was handed down to his sons and daughters and later, his grandsons. Roberto took his own path in 1984 by developing unique and eclectic designs that have since become his trademark.