Advanced Search

Michael M. Introduces New 'Love, Interwining' Ad

May 30, 2012 12:18 PM   By Ricci Dipshan
Comment Comment Email Email Print Print Facebook Facebook Twitter Twitter Share Share
RAPAPORT... Jewelry designer Michael M. introduced a new print creative featuring a satin ribbon called “Love, Intertwining.” This new advertisement  will run in top fashion magazines including, InStyle, Marie Claire, and Elle starting in June. Previous Michael M. ads featured a bridal bouquet with Calla Lilies and an "M" logo balloon tied with a bow.

“Love, Intertwining” showcases a single satin ribbon twisting along the page, encircled and contrasted by white platinum and diamond rings. In the ad, Michael M. features an array of signature styles from their Amore, Europa, Strada, and Trinity collections.

"The Michael M. woman wants a ring that suits her personal style," said Michael M.'s chief executive and designer Peter Meksian. "By showcasing a variety of styles in our ads, we are hoping to continue to inspire and celebrate a love for our hand-crafted rings from the moment she sees our ads, to when she walks into her favorite jewelry store."
Tags: Michael M., Ricci Dipshan
Similar Articles
DPA to Raise Annual Budget 150DPA Annual Budget Rises to $70M
Jan 24, 2018
Funds available for the Diamond Producers Association (DPA) to spend on generic marketing will jump to $70
Alrosa hockey adAlrosa Makes Rare Foray into Generic Marketing
Dec 20, 2017
Alrosa is attempting to engineer a Russian culture of buying engagement rings, after launching an advertising campaign promoting diamonds
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First
© Copyright 1978-2018 by Martin Rapaport. All rights reserved. Index®, RapNet®, Rapaport®, PriceGrid™, Diamonds.Net™, and JNS®; are TradeMarks of Martin Rapaport.
While the information presented is from sources we believe reliable, we do not guarantee the accuracy or validity of any information presented by Rapaport or the views expressed by users of our internet service.