Forevermark appointed retailer Damas as its exclusive authorized jeweler in the United Arab Emirates (U.A.E.). Forevermark collections will soon be available at six Damas stores within the country, specifically at the Marina Mall in Abu Dhabi, the Mall of Emirates and the Dubai Mall, the Deira City Centre store, and two stores in the Dubai Gold Souq. Damas has confirmed that it plans to increase the number of outlets that retail Forevermark diamonds to 13 by the end of this year.
Anan Fakhreddin, the chief executive of Damas, said, “Customers who buy Forevermark have the assurance that they are buying high-quality diamonds that come with the promise that they are beautiful, rare and responsibly sourced.”
Stephen Lussier, the chief executive of Forevermark, added, “We are delighted to welcome Damas as the latest partner into the rapidly growing global Forevermark network. As the leading jewelry retailer in the Middle East with a long association with some of the world’s most well-known and prestigious brands, Damas was the obvious choice for our expansion into the U.A.E. and beyond. We look forward to a strong partnership where Damas’ knowledge and experience of the consumer in the Gulf works in harmony with Forevermark’s expertise in diamonds.”