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Diamondere Offers Personalized Diamond Jewelry Online

Jul 16, 2012 5:12 AM   By Diamondere
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Press Release:, the only online jewelry retail website that provides end-to-end mass ‎personalization of European designed jewelry, went live on July 13, 2012. The website ‎provides a unique experience that guarantees customers 20 percent lower prices than a ‎traditional retailer. All the jewelry pieces available on the website will be exclusively ‎manufactured in-house, which will bring down the price considerably, making jewelry buying ‎so much lighter on the pocket. Due to its online format, factors such as a middlemen, inventory and ‎retail overhead will be completely eliminated, bringing to the customers, personalized ‎jewelry at the best prices. is an innovative mix of e–commerce, technology and jewelry manufacturing ‎which helps the online shopper overcome the touch and feel factor of traditional retail, while ‎introducing them to a world of endless customization options. has ‎customized technology which enables customers to choose from a plethora of precious, semi-‎precious, diamonds and colored diamonds, and experiment with any design to suit their style. ‎Apart from this, one can also change the variation of the diamond (SI, VS, and VVS), metal ‎quality (14-karat, 18-karat gold and silver) and color to suit their budget -- all this while the image and price ‎are updated as per the selection. Customers can engrave a message for their loved ones and ‎see how it will look on the ring.

‎“With online shopping ever expanding in the country and jewelry segment going strong, we ‎decided that it was the best time to merge the two and provide our customers an exceptional ‎shopping experience,” said Varun Godha, the company's co-founder. “ ‎is a unique platform where the buyers can experiment from a plethora of options to get the ‎latest in fashion jewelry with a touch of their own, thereby addressing the basic human desire ‎to customize.”

Diamondere’s designs of rings, engagement rings, earrings and pendants will be changed on a ‎weekly basis to give the shopper a variety that they have not seen before.

A major road block with online shopping for jewelry is the trust factor. ‎tackles this problem with utmost care. The diamonds and gold quality on the website are ‎certified by renowned international bodies such as the Gemological Institute of America (GIA) and ‎Solitaire Gemological Laboratories. Each jewelry piece is crafted with extreme care by in-house ‎craftsmen, leveraging jewelry manufacturing secrets passed down for decades. The other ‎customer care facilities provided by the website are a 30 day cash back policy and lifetime ‎exchange policy which makes jewelry shopping at a trustworthy experience, ‎reliable and fun. ‎

About Diamondère
Brands with a love for elegance and sophistication have been sourcing their exquisite diamond jewellery from our skilled artisans for the past 20 years. Diamondère is a recreation of that legacy to address the technological evolution of the 21st century and revamp the way fine jewellery is experienced - by unlocking direct access exclusively to you.

Rapaport News is not responsible for, and does not endorse, the content of any press release. Press releases are not written by us and are provided only as additional information for our clients.
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Tags: diamond jewelry, Diamondere, India, Online, Online jewelry, Rapaport
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