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Kalyan Jewellers Signs Amitabh Bachchan as Brand Ambassador
Jul 18, 2012 1:16 AM
By Dilipp S Nag
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RAPAPORT... Kalyan Jewellers has signed Bollywood actor Amitabh Bachchan as its brand ambassador, as the jewelry retailer aims to raise its brand profile in India.
“We want to play aggressively in the consumer space and become the preferred jewelry retail company in the country,” said T.S. Kalyanaraman, the managing director of Kalyan Jewellers. “Signing on Mr. Bachchan is a strong step toward the evolution of the Kalyan brand and is in line with our brand philosophy of trust and credibility. With his remarkable appeal across all sections of people in the country, we are confident Mr. Bachchan will communicate our brand’s attributes to our consumers effectively.”
Kalyan Jewellers opened its first store two decades ago in Thrissur, Kerala and now has 35 stores across four southern states in India. The company plans to invest $180.5 million (INR 10 billion) this year to expand its retail base in Maharashtra and Gujarat. The retailer aims to have a total of 100 showrooms by 2014.
Kalyan Jewellers is targeting a turnover of $2.89 billion (INR 160 billion) in the current fiscal year.
“Throughout my career I have been very selective about aligning myself with brands,” Bachchan said. "Kalyan Jewellers is an iconic jewelry brand with a great heritage and strong presence in South India. I’m overwhelmed to partner with them and represent the brand across India."
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Tags:
Amitabh Bachchan, Dilipp S Nag, expansion, India, Jewelry, Kalyan Jewellers, Rapaport, Retailer, T.S. Kalyanaraman
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