RAPAPORT... Diamond jewelry brand Le Vian kicked off November by launching its first TV commercial titled ''Kiss.'' The fine jeweler produced the 30-second spot for its independent retail partners, which they can use and customize.
Kiss celebrates the brand's ''Chocolate Diamonds'' and the latest designs and trends from Le Vian, going into the all important Christmas-retailing season.
Le Vian also produced a behind the scenes video feature of the Kiss commercial. Eddie Le Vian, the CEO of Le Vian, said, ''The story of the Kiss is really about the emotion that brings the man and woman together. Let her be unique and different and let him be the hero of her life.''
Watch the video on Le Vian's YouTube channel: