|
|
ArtCarved Creates 'Live for the Moments' Campaign
Jul 21, 2014 1:56 PM
By ArtCarved
|
|
|
Press Release: ArtCarved announced the launch of its fall 2014 “Live for the Moments” multichannel campaign, a new, fresh and upbeat campaign that celebrates authenticity and features real couples, true emotions and special moments that the ArtCarved millennial consumer can relate to. The integrated campaign kicks off this week with an interactive social media campaign featuring a series of video episodes that capture the real couples love and life moments.
The “Live for the Moments” social media campaign is a series of video episodes that share the big and small moments of the brand’ two real couples’ love and life stories. From their first kiss or the proposal, to a daily love note or nicknames, the couples share the way they "Live for the Moments" that everyone can identify with. The videos will be released and promoted on the ArtCarved Facebook page on Monday and Wednesday afternoons every other week through the end of the year.
Consumers are invited to visit the Facebook Real Couples tab (Facebook.com/artcarvedbridal) to view, share and repost the videos and are encouraged to post and share their own special moments on the brand’s Facebook page. In addition, as part of the campaign launch, the brand unveiled an ArtCarvedbridal.com website design refresh this week with new All About ArtCarved and Meet Our Couples pages. Print and digital advertising are also starting this month to support the campaign.
To further engage the ArtCarved consumer through the new “Live for the Moments“ campaign, the brand will launch a two‐month “Put a Ring On It” consumer promotion beginning September 1, through October 31, 2014, which will drive consumers in store to try on ArtCarved rings and enter to win an ArtCarved engagement ring or pair of wedding bands valued at $5,000. Through the “Live for the Moments” campaign, ArtCarved hopes to capture the hearts of a whole new generation of consumers by celebrating the way they live and love from the big moments, to the small moments – and all the moments in between.
For more information on ArtCarved, please visit: Website: www.artcarvedbridal.com
ABOUT ARTCARVED
With an unparalleled commitment to artisanship, expertise and authenticity since 1850, ArtCarved has maintained its rich heritage of hand‐craftsmanship, now combined with an on‐trend and contemporary design aesthetic. ArtCarved offers a wide range of customizable fine jewelry – classic, vintage and contemporary – something unique for everyone. ArtCarved designs beautifully elegant, high-quality engagement rings and wedding bands that one can wear every day, forever. The brand celebrates the way you live and love, from the big moments, to the small moments and all of the moments in between. ArtCarvedis a division of Frederick Goldman Inc., along with their other leading brands TRITON and DIANA.
|
|
|
|
|
|
|
|
|
|
Tags:
ArtCarved, Consumers, Jewelry, marketing, Millennials, trends
|
|
|
|
|
|
|
|
|
|
|
|
|