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RAPAPORT... Diamond brand Hearts On Fire selected TBWA\Chiat\Day New York as its new global advertising partner. TBWA\Chiat\Day is the U.S. division of TBWA Worldwide -- a global advertising network. Hearts On Fire was acquired by Chow Tai Fook Jewellery Group in June 2014 and it has since placed a much greater emphasis on consumer marketing efforts worldwide, including increased media spending and, now, the development of a new brand advertising campaign, which will debut globally in late 2015.
TBWA\Chiat\Day New York's CEO, Rob Schwartz, said, “We found a kindred spirit with Hearts On Fire. They truly want to disrupt the status quo of the world of diamonds and we are looking forward to working with them."
Caryl Capeci, the chief marketing officer for Hearts On Fire, said, “We are increasing our investment in all consumer marketing efforts, both for the brand overall and to support our independent retail partners. Our new global advertising campaign will raise the visibility and create excitement for our brand worldwide.”
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