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RAPAPORT... Zalemark Holding Company Inc. will launch the Monica Di Creddo USA brand during the Las Vegas JCK show, which takes place May 29 to June 1. Designer Monica Di Creddo explained that the inspiration for this new jewelry line was fashion designer LouLou de La Falaise.
"The creation process does not always follow a sequence, nor does it have organization and logic...and this can be distressing for a Virgo like myself," Creddo said. "I searched for a young, free and irreverent woman. A woman who is both delicate and strong at the same time. I found LouLou, Ives Saint Laurent's muse. After learning about her story, feeling her elegance and spontaneity, LouLou's smile mirrored her soul and profoundly inspired me." Zalemark’s CEO, Steven Zale, said, "Monica, who graduated in business administration with a graduate degree in marketing from ESPM, also the School Santa Marcelina Fashion and Jewelry, Design and Arts at FIT (Fashion Institute of Technology NYC), is a welcome addition to the Zalemark family. Monica has over 20 years of know-how, first as head of Falso Brilhante accessories brand that was on the market from 1990 to 2007, then with personal label with pieces that combine contemporary sophistication to technical and finishing of jewelry. The collections are developed in their studio in São Paulo, with a pocket team of jewelers and hand makers."
Additional brands under Zalemark's direction, include stevenzale.com, LuxTV Inc. dba Luxury Brands Group, Demeter®, Divas Choice™, Compralux Hispanic Shopping Network™ and Crayola®.
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