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RAPAPORT... Gemfields partnered with jewelry design house Georg Jensen to create a limited-edition collection that features rubies from Mozambique and emeralds from Zambia. The mining company, which also owns Fabergé, was attracted to Georg Jensen, citing the designer's modern and minimalist designs. Vivianna Torun, a designer of some of Georg Jensen's pieces, provided inspiration for the first Gemfields collaboration. The collection will be available exclusively at the Georg Jensen flagship boutiques.
Standouts from the the collection include the Runa Necklaces, which highlight a cascade of generously-sized emerald gemstones set in yellow gold, and a reincarnation of Torun's Dew Drop necklace and matching earrings reimagined in rose gold with rubies. From its Dune collection, Georg Jensen is offering a sculpted bangle and ring crafted in rose gold and accented with rubies. Ian Harebottle, the CEO of Gemfields, said, "It's exciting for Gemfields to continue our spirit of collaboration with a brand like Georg Jensen, which approaches fine jewelry from an innovative design perspective. We especially look forward to seeing our new Mozambican rubies brought to life and hope this partnership will continue to generate awareness for our fair-market colored gemstones." David Chu, the CEO of Georg Jensen, said, "We are proud to partner with Gemfields, a brand that is passionately committed to transparency as well as environmental and social responsibility. This collection marks a real turning point in the evolution of Georg Jensen. By introducing rubies and emeralds into the collection, we continue to break the boundaries of design while also offering our fine jewelry customer newness and color."
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