RAPAPORT... Diamdel will expand its sales presence across the Asia Pacific with a new office in Hong Kong. This set-up will allow more buyers in the region to purchase rough via Diamdel's online auctions, according to De Beers.
Neil Ventura, the chief executive of Diamdel, explained, "Following the expansion of our business in Tel Aviv in first quarter, and the investment in a new business in Dubai in third quarter, the decision to expand our business in Hong Kong in fourth quarter will mark the latest in a series of investments we have made in 2011 to build capacity in the Diamdel business.
''As with the other investments made this year, Diamdel Hong Kong will deliver improved access to regionally-based buyers to the opportunity to purchase the products they need to develop their businesses.''
Diamdel's sales manager for Asia Pacific, Marcus Lung, added, ''After the restructuring process Diamdel went through in 2007, when we reduced our presence in Hong Kong, and then the economic crisis, it’s gratifying to announce these expansion plans. We have witnessed strong growth in demand from Asia Pacific buyers in both traditional and new product categories and the new office will allow us to better cater to this demand growth.''