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Hoffman, HSN to Launch Fragrance Jewelry Collection

Jan 13, 2012 12:22 PM   By Jeff Miller
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RAPAPORT... The Lisa Hoffman Fragrance Jewelry Collection will launch with multi-channel retailer HSN in  February.  The line of  jewelry is comprised of necklaces and beaded bracelets bearing a precious metal-plated round charm encasing spherical wood beads that slowly release perfume as they are exposed to air.

Designer Lisa Hoffman created the jewelry with what she described as eco-friendly conifer wood beads and each piece of jewelry comes with enough scented wood beads to refill the charm six times.  With the addition of the fragrance jewelry, Hoffman's existing products include oils, body washes, lotions and candles.

"This collection is very dear to me and everyone involved, and we can't wait to see the reaction it receives on HSN," said Hoffman. "Fragrance is the most personal thing you can wear, and our goal is to let women choose how and when they want to wear it. HSN has become an innovative force within the fragrance industry and is the perfect platform to launch my latest collection — we are delighted to be partnering with this unparalleled retailer."

Tags: beads, fragrance, hoffman, HSN, Jeff Miller, Jewelry
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