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RAPAPORT... Helzberg Diamonds took home two awards for its new smartphone application at the 2013 Appy Awards, an official event during the South by Southwest Conference (SXSW) in Austin, Texas. Helzberg's Proposal Pro™: A Complete Guide to Popping the Question, won two nods for best app in both the lifestyle and utilities categories of the Appys and was also a finalist in the marketing/branding/advertising category. “Proposal Pro is the only app that navigates men through the entire engagement process,” said Beryl Raff, the CEO of Helzberg Diamonds. “In a simple, timeline fashion, men can learn about the 4 C’s of diamonds — cut, color, clarity and carat — find the perfect place to propose and, even, determine her ring size by placing an existing ring on screen.” Helzberg Diamonds released the app in December. The Appy Awards, sponsored by MediaPost Communications, recognized the best apps for the mobile, social and online space. This year, the Appy Awards received a record number of entries, according to its organizers.
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