|
RAPAPORT... Jayden Star revamped its wholesale website, www.jaydenstar.com, citing improved navigation and collection pages that are organized by style of jewelry, ranging from sets, necklaces, pendants, earrings, bangles, bracelets, extender and rings. Information available on each piece includes style number, stock availability and full descriptions as well as recommendations on the most popular complementary styles. All orders are saved in a retailer's profile to simplify re-orders.
"Creating a functional interface for retailers to order and review new styles is a key part of the launch," said Jason Mandelbaum, the president of Jayden Star. "We are giving retailers access to order on their own time, outside of normal business hours."
Patrick Retzer, the director of fashion for the wholesaler, added that buyers want something unusual and new when they attend trade shows and they "often comment about the diverse selection available at Jayden Star, as well as the ease of ordering. Our new website is an extension of the smooth order process we strive for."
|