Press Release: Fiera di Vicenza is on a mission to New York to seal new and stronger relations with leading U.S. retailers.
A delegation led by Fiera di Vicenza's president, Roberto Ditri, general manager Corrado Facco and the VICENZAORO team, set off for New York for an intense week of appointments, meetings and contacts with the owners and managers of leading boutiques, couture stores and jewelers in the U.S. with the aim of safeguarding foreign markets.
The New York week sees two important events dedicated to precious metals and gemstones. The first, the JA New York summer show being held on July 29 to 31, is an international event that attracts exhibitors and retailers from all over the world. JA is a historical exhibition that dates back to 1906, the year that the American National Retail Jewelers of America (ANRJA) was founded. The second event, Luxury Privé being held July 30 to August 1, is an exclusive, by-invitation-only event that brings together the best jewelry retailers, designers, top-range producers and retail stores. Luxury Privé is taking place in the exclusive Pierre Hotel on Central Park, in the very heart of Manhattan, and is a privileged meeting point for brands, retailers, buyers, opinion leaders and trade operators.
With a stand at both shows, Fiera di Vicenza is encouraging buyers and retailers to become part of the VICENZAORO Community by proposing its avant-garde exhibition formats and its scheduled calendar of events including VICENZAORO J Cortina d’ Ampezzo-Vicenza, being held September 5 to 8, the exclusive event for 23 prestigious Italian and foreign brands, main players of global haute couture jewelry, and VICENZAORO Fall on September 8 to 12, the autumn edition of the International Gold and Jewellery Show.
Ditri said, “Our scouting and networking activity in the U.S. is yet another key element in Fiera di Vicenza’s strategy, the aims of which include achieving a strong global positioning of the VICENZAORO brand. The American market, with over 300 million consumers, is undeniably of prime importance to Italian gold and jewelry which is truly much in demand here. Fiera di Vicenza’s strategy not only includes highly potential markets like China, India, Brazil and the Middle East, but also those markets that have traditionally already been pocketed, such as the United States. Fiera di Vicenza is aiming for a direct presence in these markets by creating relations and partnerships with fair organization companies and is also busy making direct contacts with traders and the various players involved in distribution and commercial channels.”
One of the stars of the mission to the Big Apple is Trend Vision Jewellery+Forecasting, the permanent jewelry and luxury goods trend observatory and an independent division created by Fiera di Vicenza to provide the gold and jewelry business with new information and a better awareness of global dynamics in order to point business opportunities in the right direction. Presenting the Trend Vision project and giving a preview of the guidelines in TrendBook 2014+, a world jewelery forecasting manual which will officially be launched at VICENZAORO Fall, is the main topic of these three specific moments.
“Fiera di Vicenza has a competitive advantage since it is the only trade fair in the world that can count on an independent division whose explicit duty is to identify and study trends,” said Facco. “Trend Vision Jewellery + Forecasting, our permanent observatory specifically for jewelry trends, is a traveling format that provides producers, buyers, purchase groups and retailers with results of its research analysis on the mega trends that will be influencing consumer development and behavior. Divulging this knowledge therefore becomes a strategic factor for increasing competition within the system. The seminars and presentations that Trend Vision has already carried out in Dubai, Miami and Las Vegas met with enormous interest and I hope to be able to say the same about New York.”
One which deserves a particular mention is the presentation of the Trend Vision project to young U.S. jewelers at the Gemological Institute of America's (GIA) Career Fair, the training and research seminar organized by the GIA during JA New York.
The New York mission has also seen the official setting up of an advisory council, a body of 12 leading U.S. retailers who will act as VICENZAORO brand ambassadors and promote VICENZAORO events within their sphere of influence and among their industrial acquaintances. The main objective of the advisory council will be to further develop commercial relations between the U.S. and Italy.
The authority of the advisory council members, their profound knowledge of commerce and the evolved consumer, will lead to the activation of a series of sensors able to capture weak signals and transform them into suggestions, ideas and customized services, thus ensuring the maximum involvement of U.S. retailing in the VICENZAORO community and events.
As the third largest gold and jewelry market in the world, the U.S. is one of the most interesting destinations for Italian goods export, so much so that it continues to be one of the most evolved in terms of style and everything that is trendy.
Fiera di Vicenza, a partner of the JCK Show in Las Vegas with its VICENZAORO Italian Club, a special format for promoting gold and jewelry from the Italian districts, is further strengthening its global networking strategy with a project that aims at involving and capturing the loyalty of U.S. retailers through commercial scouting activities carried out in collaboration with leading independent retailer organizations.
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