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TW Steel Opens Flagship Boutique in Australia

Nov 4, 2013 1:04 PM   By Jeff Miller
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RAPAPORT... Watch brand TW Steel held an exclusive public showing of its hand-built CEO Tech World Centennial watch at the grand opening of its Strand Arcade boutique in Sydney, Australia. The timepiece, which is valued at  $100,000, includes 484 diamonds with   7.08 total carat weight. The CEO Tech World Centennial timepiece was created to celebrate TW Steel’s availability in 100 countries. Attendees were each given a TW Steel watch. tw steel

Along with TW Steel's CEO and co-owner, Jordy Cobelens,  grand opening guests included TW Steel ambassador and Five Time MotoGP World Champion Mick Doohan, ''Bikie Wars: Brothers In Arms'' star Luke Hemsworth, ''The Pacific and Under Belly'' favorite Les Hill, television and radio personality Scott Tweedie, singing sensation Paulini, former IBF Featherweight Champion Billy Dib and actor Mia Morrisey.

Cobelens said, “The boutique truly delivers the world of TW Steel to the consumer and allows us to showcase our full collection. It’s great to see that Australians aren’t afraid to be bold and make a statement by wearing a large timepiece.”

Doohan told the crowd, “Year on year, it’s a pleasure to work with TW Steel and seeing the success of my watch globally is thrilling.”


Tags: Australia, grand opening, Jeff Miller, Sydney, tw steel, watches
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