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RAPAPORT... Online retailer Amazon.com broke into the Top 10 of STORES Media's annual list of the Top 100 U.S. retailers, which was published in the July issue of STORES Magazine. The top retailer, of course, was Walmart with annual sales of $334.3 billion in 2013. Fred Meyer Jewelers' parent company, Kroger, came in second place with revenue of $93.6 billion and Costco Wholesale was third with $74.7 billion. Target was in fourth place with sales of $71.3 billion, followed by non-jewelry retailers, The Home Depot, Walgreen, CVS and Lowe's. Amazon.com's revenue jumped 27.2 percent in 2013 to almost $44 billion, pushing it to ninth place as grocer Safeway closed out the list at No. 10. “Amazon is spreading its roots beyond its core of online retail, yet the impact this Seattle-based behemoth has had on the changing face of retail is unmistakable. Breaking into the top 10 is an impressive feat that speaks to Amazon.com’s growth,” said STORES' editor, Susan Reda. “Notable as that is, brick-and-mortar retailers are keeping pace by continuously reinventing themselves to better serve today’s anytime, anywhere shopper.” Kantar Group, which conducted the survey results, concluded that Amazon’s rise into the top 10 is symbolic of a shift in U.S. retail toward a genuinely multichannel future, according to its retail chief knowledge officer, Bryan Gildenberg. "Retailers that command the Top 100 in the future will have an in-depth knowledge of their shoppers across their physical and digital touch points, and they'll all have to fend off Amazon’s game changing economic and operating model," he added. Those retailers in the Top 100 list that sell jewelry included, Macy's (No. 14), Sears (No. 16), Kohl's (No. 22), BJ's Wholesale (No. 29), Nordstrom (No. 33), JCPenney (No. 34), Bed Bath & Beyond (No. 36), Dillard's (No. 67), QVC (No. 73), Neiman Marcus (No. 86), Belk (No. 93) and Signet Jewelers (No. 99).
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