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Tiffany Highlights Artisans in Ad Campaign for 130 Years of Iconic Ring
Jan 19, 2016 2:12 AM
By Rapaport News
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RAPAPORT... Tiffany & Co. is focusing on the artisans behind its classic diamond
engagement ring in a year-long advertising campaign to mark the 130th
anniversary of the iconic jewelry piece.
Single and
double-page spreads headlined with the phrase “I WILL” are followed by quotes
from jewelry makers that “reveal the artisans’ deep sense of pride and
dedication” in creating the ring, which was introduced by founder Charles
Tiffany in 1886.
The advertisements emphasize “what
makes the Tiffany Setting different from other six-prong engagement rings,”
according to a statement January 13.
In addition,
Tiffany has released black-and-white videos of 15, 30 and 60 seconds created with
director Keith Ehrlich, showcasing the “masters at work,” with voiceovers by
artisans.
The campaign follows Tiffany’s spring 2015
“WILL YOU?” engagement campaign featuring “modern couples embarking on a new
chapter in their romantic journey.” Both campaigns were created with ad agency
Ogilvy & Mather.
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Tags:
advertising, Bridal, diamond engagement rings, engagement rings, Jewelry, Rapaport News, Tiffany, Tiffany & CO.
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