Advanced Search

Birks Gets New Omni-Channel VP

Apr 12, 2018 6:56 AM   By Rapaport News
Comment Comment Email Email Print Print Facebook Facebook Twitter Twitter Share Share
RAPAPORT... Canada-based jewelry retailer Birks Group has appointed Aurélie Pépion vice president of omni-channel sales and operations.

Pépion (pictured) has more than 13 years of management experience with luxury brands. She was most recently the managing director, Canada, for Swarovski, responsible for retail and wholesale operations, marketing and merchandising. She has also worked for Gucci Group Watches and Puig Prestige.

“[Pépion’s] experience and knowledge in the luxury-jewelry-retail industry, as well as her omni-channel expertise, will be key assets for Birks Group as we continue the development of the Birks product brand and the transformation of our [store] network in Canada,” CEO Jean-Christophe Bédos said last week.

Pépion started her position with Birks at the beginning of April.
Tags: Aurélie Pépion, birks, birks group, Jean-Christophe Bédos, Omni-channel, Puig Prestige, Rapaport News, Swarovski
Similar Articles
Brilliant Earth Reflections collection July 2022Brilliant Earth Enjoys Sales Bounce
Aug 14, 2022
Revenue rose strongly at Brilliant Earth in the second quarter as the US retailer expanded its online-offline model
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First
© Copyright 1978-2022 by Rapaport USA Inc. All rights reserved. Index®, RapNet®, Rapaport®, PriceGrid™, Diamonds.Net™, and JNS®; are registered TradeMarks.
While the information presented is from sources we believe reliable, we do not guarantee the accuracy or validity of any information presented by Rapaport or the views expressed by users of our internet service.