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JA Hires Duo to Improve Engagement
Aug 13, 2018 9:14 AM
By Rapaport News
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RAPAPORT... Jewelers of America (JA) has hired two consultants who will
focus on enhancing the US trade association’s communications with members and
consumers. 
Elizabeth Brewer — who was previously in charge of
marketing for deBoulle Jewelers, as well as the American Gem Trade Association —
will work on improving the JA’s membership engagement, it said last week.
Mark Smelzer, the publisher of JCK (pictured), will work on developing
a marketing initiative targeting consumers, which the organization plans to
launch in 2019.
“The addition of Elizabeth and Mark in consultant roles will
play a big part in our continued commitment to membership growth and consumer
marketing, which are essential to our mission to improve confidence in the
jewelry industry,” JA CEO David Bonaparte said.
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Tags:
American Gem Trade Association, David Bonaparte, deBoulle Jewelers, Elizabeth Brewer, ja, JCK, Jewelers of America, Mark Smelzer, Rapaport News
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